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太原地铁:你的温情给谁看?

  • 2026-02-09 04:44:38
太原地铁:你的温情给谁看?
成为营销咨询顾问后，某次和一位在AI领域创业有成的朋友聊天。他告诉我，现在的AI Agent十分钟能输出你一周的工作内容，但你更应该坚持输出自己的观点，保持独立思维的能力，不被AI的输出把脑子全洗掉了。
我非常认同这个观点。毕竟现在读公众号文章拉到评论区，一水的@元宝总结一下文章，而出现@元宝评论的文章正在越变越短。大家现在连看个一两千字的文章都懒得亲自动脑了，古代皇帝都得苦哈哈自己读奏章呢，果然科技是第一生产力。
不过，现在人能整出的活儿，AI还是暂时赶不上的。比如，今天刷到一个太原地铁的广告，红底白字异常清晰：北京的大，上海的富，深圳的勤，杭州的新，也比不上太原的家。
第一印象：这个字怎么越写越小？这要不是找到了“太原地铁”，真不知道是要说哪座城市。
仔细看，这广告实在是槽点太多，估计写出来拿五号字都可以重新把这块板子铺满。首先，这块广告，究竟要给谁看？
你放在地铁里，那么基本上可以肯定是面向普通的太原市民（大概率）。那么，你把四个一线城市用大字号夸一遍，让太原人民怎么想？累了一天，上地铁一看，上海富，北京大，再想想自己三四千单休不交金的工作？
如果你想面向太原、山西游子，你挂在地铁里干啥？太原地铁这么NB跟北上深杭的地铁连起来了吗？放在机场、高铁站的到达层，岂不是更好？
另外，如果目的是为了推崇太原，为什么要带着4个一线城市，还要把这些城市放在最显眼的位置，并且用大字夸一遍；说到自家的好，抖抖索索小字放角落里？叠甲都是给自己叠的，还真没见过把甲往别人身上套的。
但不对啊，右下角“爱上太原的N种风情等你探索”，这显然又是说给游客听的。虽然，这可能是太原地铁通用的下表，但这使得广告显得更诡异了：怎么着，游客要去探索太原风情，得去北京上海深圳杭州，还是去太原人家里？
这个广告，先不说其设计，最大的问题就是完全没弄明白广告的目的，以及传播最关键的三个要素：对谁讲？怎么讲？在哪讲？
所以我们在一个城市的宣传广告牌上看到了五个城市，三类完全不同的潜在观众，以及拙劣的文字排版设计。一个广告能犯的错几乎全犯了，上纲上线一下，连舆论风险都产生了。毕竟作为距离两千公里以外的正厅级北方省会，单方面把副省级的广州市开除一线城市，也的确是很有想法。
真心希望城市的管理者们，能够在文山会海之外，真正用点心把城市的故事讲好，让这座城市的土著和游客，都能得到属于自己的共鸣。
只不过，大概率这件事情的优化方式，还是“成立宣传优化专项小组”。
本文来自网友投稿或网络内容，如有侵犯您的权益请联系我们删除，联系邮箱：wyl860211@qq.com 。

太原市信仁邦综合职业中学校“七公开”情况说明

太原市迎泽区订花丨太原市迎泽区同城花店送花,让爱意直达

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  1. CONNECT:[ UseTime:0.000988s ] mysql:host=127.0.0.1;port=3306;dbname=h460;charset=utf8mb4
  2. SHOW FULL COLUMNS FROM `fenlei` [ RunTime:0.001464s ]
  3. SELECT * FROM `fenlei` WHERE `fid` = 0 [ RunTime:0.000710s ]
  4. SELECT * FROM `fenlei` WHERE `fid` = 63 [ RunTime:0.000687s ]
  5. SHOW FULL COLUMNS FROM `set` [ RunTime:0.001369s ]
  6. SELECT * FROM `set` [ RunTime:0.000525s ]
  7. SHOW FULL COLUMNS FROM `article` [ RunTime:0.001215s ]
  8. SELECT * FROM `article` WHERE `id` = 473483 LIMIT 1 [ RunTime:0.000418s ]
  9. UPDATE `article` SET `lasttime` = 1770822664 WHERE `id` = 473483 [ RunTime:0.004569s ]
  10. SELECT * FROM `fenlei` WHERE `id` = 64 LIMIT 1 [ RunTime:0.000667s ]
  11. SELECT * FROM `article` WHERE `id` < 473483 ORDER BY `id` DESC LIMIT 1 [ RunTime:0.001152s ]
  12. SELECT * FROM `article` WHERE `id` > 473483 ORDER BY `id` ASC LIMIT 1 [ RunTime:0.001460s ]
  13. SELECT * FROM `article` WHERE `id` < 473483 ORDER BY `id` DESC LIMIT 10 [ RunTime:0.002177s ]
  14. SELECT * FROM `article` WHERE `id` < 473483 ORDER BY `id` DESC LIMIT 10,10 [ RunTime:0.005186s ]
  15. SELECT * FROM `article` WHERE `id` < 473483 ORDER BY `id` DESC LIMIT 20,10 [ RunTime:0.002084s ]
0.167947s